Our History

In 2015, a group of women were brought together to look for a way to join other women in their community to make an impactful difference for nonprofits on the Virginia Peninsula. Knowing they could not do it alone, they recruited women from all walks of life to join them, and Impact 100 Greater Peninsula was born. Today, Impact 100 GP still operates on the same principles, in partnership with the Peninsula Community Foundation, as a donor-advised fund. Since its inception, Impact 100 Greater Peninsula has awarded over half a million dollars to numerous nonprofits on the Virginia Peninsula.

For more information about how Impact100 started, see our council story.

The Impact100 Model

The Impact100 model is readily available to all communities who wish to implement it. The model is designed to empower women to see themselves as philanthropists and overcome the barriers women have historically faced in this arena. The model is designed for transformational grant-making within local communities. Our local communities include: Newport News, Hampton, Poquoson, James City County, Williamsburg, York County, Gloucester, Isle of Wight and Smithfield.

Coming Together

Join with others
to make an
$1,100 impact

Funds granted to
Local Charities

Focus Areas

We provide nonprofit organizations with grants in increments up to $50,000 across five broad Focus Areas:

Arts & Culture



Health & Wellness


How it Works

The annual donations of Impact100 Greater Peninsula members are pooled into a grant fund to be given away to nonprofit organizations in our community. The number and size of grants awarded are dependent on our membership, but our goal is to give incremental grants up to $50,000 each year at our Annual Big Give. Grants can be awarded in the areas of Arts & Culture, Education, Family, Health & Wellness, and Environment. Grants are awarded based on a vote of the Impact100 Greater Peninsula membership at our annual meeting. Every woman who gives $1,100 or more has one vote. If a woman chooses to join a circle of 4, every woman has a 1/4 vote, to join a circle of 3, every woman has a 1/3 vote, and so on.

Board Members

Mary Katherine Hogg
Brynn Beal
Grants Co-Chair
Brynn Beal
Grants Co-Chair

Brynn Beal lives in Poquoson with her husband and 2 boys. She is a Solutions Architect at NTT, Ltd., a global technology services company, and has been in the technology industry in both sales and technical roles for 11 years. She loves black licorice, New Yorker cartoons, and spending time with her family. You’ll find Brynn spending her free time on the boat with her family, reading, or exercising.

Shannon Edwards
Chair Elect, Communiations Co-Chair
Shannon Edwards
Chair Elect, Communiations Co-Chair

As a graduate from Christopher Newport University, Shannon Edwards learned young that giving is truly the greatest success in life.  After graduating from CNU Shannon married her fellow Alumni Shawn Edwards and now reside in Poquoson where they raise their two daughters, Harper and Macie.  Shannon manages and runs one of the leading Real Estate Teams in the Coastal VA area.

Lacey Gray Hunter
Communications Co-Chair
Becki Whitehurst
Events Co-Chair
Joan Verhoef
Membership Management
Joan Verhoef
Membership Management

Joan was born in Virginia as an Air Force Dependent, and was raised across the country and overseas.  Joan attended Bradley University in Peoria Illinois earning a BS in Speech and Hearing Sciences, and a Masters in Audiology at Northern Illinois University.  She worked as an Audiologist at the Institute of Logopedics in Kansas, the Callier Center for Communication Disorders in Dallas, TX, Children’s Hospital in St. Louis, as well as several ENT offices in Illinois, Wisconsin and Virginia.

Her love of quilt making has become a hobby for hire to help quilters finish the quilts they have pieced.  She loves to read and cook, and golf.

Married 38 years and residents of Newport News for 30 years, Jeff and Joan raised three children in Newport News.  They are proud grandparents of 5.  She and Jeff enjoy time on the golf course, hiking and traveling to see children and grandchildren in North Carolina, Florida and Washington, as well as family in the Midwest, and west coast.

IMPACT 100 is a rewarding way to give back to the needs in her community and she has served in the organization since its inception; the first four years reviewing grants, and most recently in helping to manage the growing membership.

Muriel Miller
Jennifer Brambley
Ruth Anne Reed
Grants Co-Chair
Ruth Anne Reed
Grants Co-Chair

Ruth Anne Reed joined Atlantic Emergency Solutions in May of 2015 with over 10 years of progressive experience in Human Resources. As the Vice President of Human Resources, Mrs. Reed is responsible for the overall operation and management of Human Resources inclusive of benefit administration, compliance, employee relations, classification and compensation, recruitment and selection, and development.

Mrs. Reed’s prior experience includes serving as the Director of Benefits and Compliance at Patient Advocate Foundation and Human Resources Generalist with the City of Newport News. Throughout her 12-years at Patient Advocate Foundation, Mrs. Reed served in many capacities to include administration, corporate development and human resources. Additionally, she served as Co-Chair for their annual Patient Congress and Promise of Hope events and managed their Scholarship for Survivors program. During her almost 3-year time with the City of Newport News, Mrs. Reed’s primary responsibility was to serve as a strategic partner to her 9 assigned departments by providing guidance and assistance in the areas of recruitment and selection, employee relations, performance management, classification and compensation; reviews personnel actions and provides recommendations to ensure consistent application of human resources policies and procedures.
Ruth Anne is a graduate of Christopher Newport University’s with her Bachelor’s Degree in Business Administration. She is a member of both the Society of Human Resource Management as well as their local chapter, PenSHRM which she assisted with the start up of the chapter and served on the board for two years. She also serves on multiple committees for local philanthropic organizations.